It's hard to create a promo video for a non-profit startup (this video was produced in February 2014). You feel like you're selling a vision, a dream instead of a product--because you are. And the promo video can end up feeling bigger than life, especially when you haven't raised the funds to make the product yet. If I were to recreate the video now, I'd probably change 20% of the language...to clarify that we're not an online arts school, to assure teachers and administrators that we've never tried to take their place in the classroom, and to show that we have one goal in mind--to make teaching the arts fun & easy for both teacher and student.
So that's what I've learned and will keep in mind for our next promo video creation. In the meantime, I'd like to clarify that as of the date published in this blog post, we have theater curriculum resources for teachers. And the big goal, the big vision hasn't changed. We are working on expanding our curriculum to include music, visual arts, and dance. It's just a big goal, so I'm tackling it one step at a time.
Right now I'm focusing on elementary and middle school video curriculum. So if you're a content creator and teaching artist or certified arts instructor and want to collaborate, please contact us. I would love to hear from you!